AdSense Newsletter - December 2011

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December 2011 Publisher ID ca-pub-7863782079171994 Dear publisher, We believe in the idea of "Focus on the user and all else will follow." Likewise, in order for you to generate traffic and grow your site, it's important to understand your users, their goals, and how they interact with your site. With that our last "Tip of the Month" in 2011 focuses on improving user experience. You can also find updates on: AdSense Success Story:  i-do.com.au Testing your knowledge with the AdSense Academy Improving ad relevance and targeting The top five questions on Ad Traffic Quality Kind regards, The Google AdSense Team   Tip of the Month Understand your users to improve their experience Users with a positive experience during their visit are more likely to stay longer on your site, return to your site in the future, or recommend your site to others. Your site's content should focus on helping users achieve their goals - while meeting your business goals. Understanding how users interact with your site will help you identify pages that could be improved. Moreover, it will help you find optimal placements for your ad units. Remember, users come to your site to see your content, so ads which are positioned where they enter your site, engage with content, and leave your site are more visible and thus perform better. Google Analytics provides webmasters with many tools for measuring website traffic, and gives you insights into your visitors' flow through a site. It allows you to get information on the engagement of users with your content, or the retention rate. With custom reports  you can track and visualise different dimensions and metrics about your audience. Once you know which sections of your site are most popular and which links are most clicked, you can place your ads near those areas. Ads placed near rich content and navigational aids for example usually do well because they naturally get a lot of attention.    Sign in to Google Analytics   Updates Testing your knowledge with the AdSense Academy   Whether you're new to AdSense or have been using it for years, the AdSense Academy can help you successfully run your AdSense account by following six step-by-step learning modules. The AdSense Academy provides best practices on everything from implementing your ad units to building your traffic to controlling your ads. You'll also find checklists and videos at the end of each module to test your knowledge.   Join the AdSense Academy   We're looking forward to receiving your feedback in the AdSense Forum. The top five questions on Ad Traffic Quality  You asked, and we listened! During the policy team's webinars, we received numerous questions about invalid click activity and what publishers can do to monitor and protect their accounts. We've collaborated with the Ad Traffic Quality team to answer your top five most frequently asked questions in our Inside AdSense blog.  We're also happy to announce the launch of the newly revamped Ad Traffic Quality Resource Center, your one-stop shop to learn more about invalid click activity.  Missed last month's newsletter? Read it now! Case Study AdSense success story Do you want to see how other publishers are building their businesses with AdSense and what they do to optimise their websites?  Check out how i-do.com.au did it. ...Did you know? Improving ad relevance and targeting If you've ever experienced ad targeting issues on your site, leading to irrelevant ads or blank space, you might be interested in learning about the five most common reasons: 1. The ad code is not in the same frame as the main content of your website.  2. Your site contains mainly non text-based content. 3. The AdSense crawler has no access to your pages.  4. You are using an individual session ID for each user.  5. The language of your text-based content is not supported by AdSense.  Read more about troubleshooting ad relevance and targeting in our help center. More about AdSense Inside AdSense Blog AdSense Forum AdSense Help Centre AdSense on YouTube © 2011 Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISWEozS391u7rradjGT_5dtbE4lfQIiWQEr9-Rghv1Whao62ZLW1pOYnpCfdBqBKGPehqwQ0VOmgAgoXDuzN6_TWkI1R-A==

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AdSense Newsletter - November 2011

To view this email as a web page, go here.

November 2011 Publisher ID ca-pub-7863782079171994 Dear publisher, As the holiday season approaches, advertisers are preparing new campaigns and internet traffic is likely to increase. To help you take advantage of this, in this issue, we've put together the top tips for making your site more visible. You'll also find updates on: Improving page load speed in DFP Small Business Using Google+ Pages for brands and businesses Updating link units for an improved performance Staying policy compliant thanks to AdSense webinars   Tip of the Month Make your site more visible! Be relevant  Do you know how users find your pages? Webmaster Tools provides you with detailed information on the top queries for which your site ranks in Google search results. Use this information to make sure that the content that users find most interesting is most prominent.   Sign in to Webmaster Tools   Be social As we mentioned in our last newsletter, by implementing the +1 button on your pages, you can give users an opportunity to share their opinion with you and guide you to what is most interesting for them on your site. Webmaster Tools now also allows you to track the search impact of +1’s on your pages. Be fast A faster site increases user satisfaction, so speed is an important factor in the Google search ranking. Page Speed Online analyzes the content of a web page and generates suggestions to make that page faster. Let Maile Ohye from the Developers Program Team tell you more about the importance of your site’s performance: Updates Google+ Pages for businesses and brands Google+ Pages are a way for brands and businesses to have a presence on Google+. Pages bring you closer to your audience, letting you have real conversations with the right people, connecting you face to face with your site's visitors, and letting current fans recommend new ones.  Giving your business a home on Google+ lets you directly interact with your users, while giving them more chances to share your content with their friends. Create a page link to come today and connect with your audience! How to stay policy compliant  We often hear from publishers that they'd like to learn more about AdSense program policies and ask questions directly to our policy specialists. In response, we recently held a number of policy webinars for publishers around the world. To learn more about our webinars, hear a recording, or see our answers to your top questions, read our blog post and  opt in to receive news about upcoming publisher events. Kind regards, The Google AdSense Team DFP Small Business Improved page load speed in DFP Small Business As a publisher you know how important page load speed is for your pages. If you're looking for an ad serving solution to streamline AdSense and your other ad networks without slowing down your page, you'll be happy to hear that we've just released the Google Publisher Tag (GPT).  The GPT is the next generation of ad tags for DoubleClick for Publishers (DFP), which makes ad serving faster.  Find out more about the benefits of the GPT in the DFP Small Business Help Center.  ...Did you know? Link units are a great way to earn additional revenue from smaller spaces on your site, and we've recently revamped them.  For improved performance, we've reduced the number of topics in all link units to four for horizontal orientations and three for vertical orientations. Also, link unit landing pages now have a fresh look: color scheme, orientation, fonts, and number of ads have been updated.  Read more about this update in our blog. More about AdSense Inside AdSense Blog AdSense Forum AdSense Help Centre AdSense on YouTube © 2011 Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISUc6SIHM7J96QCstfYNroA5TyHfCIVW5TSFQkyW2zEsA9BK91pa2QRJjBkNOprH7WR-IVJC7sLDjeo0X-B0wc0e4bBVTQ==

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